Clik here to view.
How do online and offline tactics fit into your marketing strategy?
In account service, one of the most common questions we hear from clients is how to determine the right mix of online and offline tactics when planning an advertising campaign or overall marketing...
View ArticleClik here to view.
5 tips to finding bloggers that best fit your blogger outreach campaign.
Are people actually persuaded by blogs? How do I run a successful blogger outreach campaign? How do I find bloggers? These are just a few of the questions we have been asked by clients. So we want to...
View ArticleClik here to view.
Underdog Brand Development
Something we all feel and know about, but rarely acknowledge to ourselves and others, is quickly becoming a hot topic in brand development circles. It’s the emotional connection most people have, most...
View ArticleClik here to view.
Better Be a People Person
Account management is a little understood part of an advertising agency. Even avid watchers of “Mad Men” are not 100% sure what it is that Pete Campbell and his ilk do in the course of “managing...
View ArticleClik here to view.
The Use and Misuse of Advertising Research
I came across a research study recently that further demonstrated the challenges in advertising development and measurement using research. The study compared recall of an advertisement between two...
View ArticleClik here to view.
Melamed Riley goes to WMC Fest!
A packed house at WMC Fest This past weekend, more than 1,500 friendly faces descended upon Cleveland for the fourth annual Weapons of Mass Creation Fest. One of the premier creative conferences around...
View ArticleClik here to view.
And the winner is …
Congratulations Shella, you are the Cleveland Landmarks Quiz winner! Enjoy some Starbucks on us and we know you’ll look awesome in your new CLE Clothing Co. t-shirt! Stumped? For those of you that...
View ArticleClik here to view.
A Media Buyer Turns TV Critic and Recommends New Mini-Series
Photo via BBC America There are many perks to being a broadcast media buyer. Among them is the opportunity to preview new shows, watch early trailers, study research and estimate Nielsen ratings so...
View ArticleClik here to view.
What’s In A Name?
Melamed Riley is not among the flashier names in the marketing communications field, but it suits us very well. We pride ourselves on developing straight-forward, effective marketing solutions for our...
View ArticleClik here to view.
Tracking Consumer Buying Habits – It’s Not Just Online Anymore
Most consumers are aware that those loyalty cards we know and love serve two purposes: They give you some great discounts while at the same time monitoring our buying habits. Haven’t you ever wondered...
View ArticleClik here to view.
August Facebook Photo Fun: Cleveland Landmarks Quiz
For this month’s MR Facebook art, I had an idea to take a pile o’pics of different Cleveland landmarks that make CLE, well, the CLE! There are way too many arenas, restaurants, historical buildings and...
View ArticleClik here to view.
New Grads: In a World of Cogs, Be the Linchpin
Congratulations, new graduates. You did it. After four years of subsisting on ramen and Red Bull and participating in more weeknight partying than teenagers in Cancun, you have a degree. Now begins...
View ArticleClik here to view.
Panera Found the Key to Successful Purpose Marketing: Caring
Niala Boodhoo for NPR – Panera Sandwich Chain Explores ‘Pay What You Want’ Concept As marketers, most of us would not look at a pay-what-you-can business model as wise long-term strategy for...
View ArticleClik here to view.
Social Media is the Yin to Search’s Yang
How many searches do you conduct in one day? I easily type at least 30-40 questions a day into a search engine or social media site. Did you know that every day Google answers more than 1 billion...
View ArticleClik here to view.
Brand development strategy for a new era: Think hot flings, not marriage
Advertisers and ad agencies that are in search of a brand development strategy both face the same significant issue when it comes to achieving success. Great brands are usually built over time through...
View ArticleClik here to view.
Attention women in advertising: Are you leaning in?
I once read that women should refrain from drinking coffee or water during important meetings so as not to attract negative attention when excusing themselves to use the ladies’ room. So it is with...
View ArticleClik here to view.
Facing a dominant brand
Dominant Brands Facing a dominant brand in your category may be the most difficult challenge in advertising and marketing. Competing against brands like Apple, Google, Walmart, Coke and McDonald’s is...
View ArticleClik here to view.
Celebrating Independence Day with a hand lettering salute
In celebration of Independence Day, I was inspired to untie the computer tether and create the Melamed Riley Facebook and Instagram profile pic using hand lettering techniques. It all started by...
View ArticleClik here to view.
Working with clients doesn’t include shaming them.
Some days, I feel like I’m a walking stereotype as an art director: Beard? Check. Glasses? Check. Tattoos? Check. Drives a hybrid? Check. Every day, when working with clients, I try hard to avoid...
View ArticleClik here to view.
And in local TV the winner is …
The Nielsen ratings for Cleveland just came out. In analyzing the May 2013 ratings, I thought it might be interesting to note the winners in some key dayparts. I looked at the basic demographics of...
View Article
![[TVRIP] FX Senshi Kurumi-chan [FX戦士くるみちゃん] 第01-02話](http://animerss.com/img/TVRIP-FX-Senshi-Kurumi-chan.jpg)
/pic7878515.jpg)
